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Feature 03

Quote Cards

Used Midjourney to create custom

image of LG staffs, adding personality

and character to the page. This card

features the illustration of staff members,

a personalized quote about their favorite

product, and a direct link to the item.

Placed alongside the product cards,

they provide an engaging touch that

enhances the browsing experience.

Used Midjourney to create custom

image of LG staffs, adding personality

and character to the page. This card

features the illustration of staff members,

a personalized quote about their favorite

product, and a direct link to the item.

Placed alongside the product cards,

they provide an engaging touch that

enhances the browsing experience.

QuoteCards.png
Chris.png
Kaitlyn.png
John Price.png
RobSim.png
Rebecca.png
DavidDucane.png

Feature 02

Visual Selector

Implemented a visual selector directly below the hero banner,

allowing users to filter products based on employee picks.

This feature displays images of the staff members, enabling users to

connect personally with the recommendations and quickly identify

products without the need to scroll through individual quote cards.

which employee has endorsed each product. This design choice

enhances user experience by streamlining the process of discovering

Implemented a visual selector directly

below the hero banner, allowing users to

filter products based on employee picks.

This feature displays images of the staff 

personally with the recommendations

the need to scroll through individual quote cards.

members, enabling users to connect

endorsed each product. This design choice

and quickly identify which employee has

the process of discovering products without

enhances user experience by streamlining

visual-selector.gif
HeroImages.png

Feature 01

Hero Banners

Designed hero banners that captured

LG's bold brand identity with a welcoming

and engaging feel. Using striking visuals,

brand colors, and sleek typography,

we set a dynamic, cohesive tone while

highlighting staff-curated selections.

Overview

REVO is a speculative concept design for the digital

experience inside a car, primarily focusing on the

dashboard display. Using the 2024 Buick Wildcat EV

as a brand platform, this project explores innovative

interface solutions. As the design lead, I guided the

vision, user experience, and visual direction.

Opportunity

Buick is working to expand its limited target

audience and attract a more diverse consumer

base. To support this goal, we integrated a V2V

communication system and personalization features

into our design, enhancing the vehicle customization

experience with advanced technology.

UI Design

Concept Design

Motion Graphic

05

General Motors

UI • Motion Graphic • 2024

REVO.png
REVO_edited.jpg
REVO_edited.jpg

00

Yeseon Kang

About • 2024

About.png
About_edited.jpg
About_edited.jpg

01

LG Staff Picks

UI Design • 2024

StaffPicks.png
StaffPicks_edited.jpg
StaffPicks_edited.jpg

02

LG.com

UI/UX • Prototyping • 2024

LG.com.png
LG_edited.jpg
LG_edited.jpg

03

Global Payments

UI/UX • Prototyping • 2024

GlobalPayments.png
GlobalPayments.png
GlobalPayments.png

04

Inflight Entertainment

UI/UX Design • 2024

SkyConnect.png
SkyConnect.png
SkyConnect.png

00

Yeseon Kang

About • 2024

About.png
About_edited.jpg
About_edited.jpg

01

LG Staff Picks

UI Design • 2024

StaffPicks.png
StaffPicks_edited.jpg
StaffPicks_edited.jpg

02

LG.com

UI/UX • Prototyping • 2024

LG.com.png
LG_edited.jpg
LG_edited.jpg

03

Global Payments

UI/UX • Motion Graphic • 2024

GlobalPayments.png
GlobalPayments_edited.jpg
GlobalPayments_edited.jpg

04

Inflight Entertainment

UI/UX • Motion Graphic • 2024

SkyConnect.png
SkyConnect_edited.png
SkyConnect_edited.png

05

General Motors

UI • Motion Graphic • 2024

REVO.png
REVO_edited.jpg
REVO_edited.jpg
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