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Feature 03
Quote Cards
Used Midjourney to create custom
image of LG staffs, adding personality
and character to the page. This card
features the illustration of staff members,
a personalized quote about their favorite
product, and a direct link to the item.
Placed alongside the product cards,
they provide an engaging touch that
enhances the browsing experience.
Used Midjourney to create custom
image of LG staffs, adding personality
and character to the page. This card
features the illustration of staff members,
a personalized quote about their favorite
product, and a direct link to the item.
Placed alongside the product cards,
they provide an engaging touch that
enhances the browsing experience.
Feature 02
Visual Selector
Implemented a visual selector directly below the hero banner,
allowing users to filter products based on employee picks.
This feature displays images of the staff members, enabling users to
connect personally with the recommendations and quickly identify
products without the need to scroll through individual quote cards.
which employee has endorsed each product. This design choice
enhances user experience by streamlining the process of discovering
Implemented a visual selector directly
below the hero banner, allowing users to
filter products based on employee picks.
This feature displays images of the staff
personally with the recommendations
the need to scroll through individual quote cards.
members, enabling users to connect
endorsed each product. This design choice
and quickly identify which employee has
the process of discovering products without
enhances user experience by streamlining
Feature 01
Hero Banners
Designed hero banners that captured
LG's bold brand identity with a welcoming
and engaging feel. Using striking visuals,
brand colors, and sleek typography,
we set a dynamic, cohesive tone while
highlighting staff-curated selections.
UI Design
UX Design
Prototyping
Overview
As a UX/UI Design Intern at HS Ad, the in-house
design agency of LG Electronics, I contributed to a
comprehensive redesign of the LG.com United States
website. The primary goal was to align the digital
experience with LG's newly updated global design
system while addressing existing UI/UX challenges.
Opportunity
This initiative focused on improving functionality,
usability, and visual consistency. Collaborating with
cross-functional teams, I addressed challenges like
grid utilization, branding consistency, and optimizing
the platform’s visual hierarchy to make product
exploration more intuitive and aesthetically pleasing.
02
LG.com
UI/UX • Prototyping • 2024
00
Yeseon Kang
About • 2024
01
LG Staff Picks
UI Design • 2024
03
Global Payments
UI/UX • Prototyping • 2024
04
Inflight Entertainment
UI/UX Design • 2024
05
General Motors
CX Design • 2024
00
Yeseon Kang
About • 2024
01
LG Staff Picks
UI Design • 2024
02
LG.com
UI/UX • Prototyping • 2024
03
Global Payments
UI/UX • Motion Graphic • 2024
04
Inflight Entertainment
UI/UX • Motion Graphic • 2024
05
General Motors
UI • Motion Graphic • 2024
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